Turning Visibility Into Value - Social Media for Schools That Want More

Why Most Indian Schools Struggle with Social Media Marketing

 

In India, most schools lack a dedicated marketing department. Their promotional efforts are often limited to routine, uninspired social media posts—usually handled by the computer teacher as an added task. But let’s be clear: effective social media marketing requires more than just posting content. It demands a mix of technology, creativity, social insight, and strategic thinking to build a strong reputation while engaging both students and parents. This isn't a casual endeavor; it requires serious commitment.

 

Unfortunately, many school owners treat social media marketing as a checkbox activity. They feel the need to maintain a presence simply because other schools are doing it. As a result, they delegate this critical function to staff with little time or expertise, treating it as just another routine duty.

 

The outcome? A bland, unimpressive online presence that does little to enhance the school’s reputation. But isn’t the goal of marketing to create meaningful impact?

 

Every post you share on social media has consequences—it will either boost your image or harm it. In today’s competitive landscape, anything that fails to build your brand is likely detracting from it.

 

Moreover, schools must understand that social media marketing is not just about promotions or ads. It’s about content marketing—creating relevant, high-quality content that resonates with your audience.

 

Here are five crucial questions every school owner should ask:

1.      Are you analyzing what other schools in your city are doing on social media?

2.      Do your posts hold real value for students and their parents?

3.      Does each piece of content you publish strengthen your school’s reputation?

4.      Is your current strategy helping people perceive your school more positively?

5.      Is your social media presence contributing to the growth of your school?

 

Remember, successful social media marketing is about understanding people—their perceptions, interests, and behaviors—not just pushing information about your school. It requires ongoing time, effort, and dedication—more than just knowledge or technical skills.

 

You have two choices:

1.      Outsource your social media marketing to a professional agency that can manage everything efficiently with minimal involvement from your team.

2.      Train your staff in the necessary knowledge, skills, and strategies to manage it effectively in-house.

 

BOOSTUP by EduBiz Networks is a full-service marketing studio that specializes in education. Our team includes social media experts, researchers, content creators, graphic designers, video editors, storytellers, and client service professionals dedicated to helping schools like yours succeed online.

 

Our TOUCHPOINTS service is designed specifically to enhance your school’s social media presence.

 

If you're serious about using social media to your advantage, we’d love to help.
Call us at 9354566860 or visit boostup.edubiznetworks.com/touchpoints to learn more.