Touchpoints are our specialized social media marketing solutions and refer to the various interactions and engagements that a brand has with its audience across multiple channels. Effective social media marketing solutions involve creating a mix of generic posts and customized content tailored to the audience’s interests, often organized into a weekly sequence that tells engaging narratives. This can include diversified formats such as reels and shorts to maximize reach and resonance. Continuous monitoring and up-to-date handling of content are essential, alongside ad management strategies that optimize performance. Analytics and reports provide insights into engagement and effectiveness, guiding future campaigns and enhancing overall marketing strategies.